Google Ads
Overall Results
Total Spend
$648.71
Impressions
6,353
Clicks
148
Phone Calls
19
Conversions
12
CTR
2.33%
Cost / Conv
$54.06
Daily Performance Trends
Spend Distribution by Campaign
Local PMAX General — $402.72 (62.1%)
Local PMAX Expanded Locations — $215.66 (33.2%)
PMAX | Website Traffic — $21.50 (3.3%)
Paused (Wed & Thurs) — $8.84 (1.4%)
Conversions by Campaign
Cost Efficiency Comparison (Cost per Conversion)
Google Ads
Campaign Results
| Campaign | Status | Budget | Impr | Clicks | Calls | Conv Rate | Conv | CTR | Cost/Conv | Cost |
|---|---|---|---|---|---|---|---|---|---|---|
| Local PMAX Expanded Locations | Eligible | $60.00 | 3,479 | 40 | 7 | 15.91% | 7 | 1.15% | $30.81 | $215.66 |
| Local PMAX General | Eligible | $240.00 | 1,470 | 103 | 8 | 4.81% | 5 | 7.01% | $80.54 | $402.72 |
| PMAX | Website Traffic | Eligible | $5.00 | 148 | 5 | 3 | 0% | 0 | 3.38% | $0 | $21.50 |
| Total (3 Campaigns) | 5,097 | 148 | 18 | 12 | 2.33% | $54.06 | $639.88 |
2 paused campaigns excluded: PMAX Local, Local PMAX General | Wed & Thurs
Google Ads
V3 / V2 Overall Results
Cost
$627.21
Impressions
6,205
Clicks
143
Phone Calls
16
Conversions
12
CTR
2.30%
Cost / Conv
$52.27
Cost
$21.50
Impressions
148
Clicks
5
Phone Calls
3
Conversions
0
CTR
3.38%
Cost / Conv
$0.00
Google Ads
V3 / V2 Campaign Results
| Campaign | Budget | Impr | Clicks | Calls | Conv Rate | Conv | CTR | Cost/Conv | Cost |
|---|---|---|---|---|---|---|---|---|---|
| Local PMAX Expanded Locations | $60.00 | 3,479 | 40 | 7 | 15.91% | 7 | 1.15% | $30.81 | $215.66 |
| Local PMAX General | $240.00 | 1,470 | 103 | 8 | 4.81% | 5 | 7.01% | $80.54 | $402.72 |
| V3 Total | 4,949 | 143 | 15 | 12 | 2.89% | $52.27 | $618.38 |
| Campaign | Budget | Impr | Clicks | Calls | Conv Rate | Conv | CTR | Cost/Conv | Cost |
|---|---|---|---|---|---|---|---|---|---|
| PMAX | Website Traffic | $5.00 | 148 | 5 | 3 | 0% | 0 | 3.38% | $0 | $21.50 |
| V2 Total | 148 | 5 | 3 | 0 | 3.38% | $0 | $21.50 |
Overall Results
Amount Spent
$526.08
Impressions
8,266
CTR (All)
2.59%
On-FB Leads
33
Website Purchases
5
CPL
$15.94
Cost per Lead
CPA
$105.22
Cost per Purchase
Daily Performance Trends
Results Summary
On-Facebook Leads — 33 (86.8%)
Website Purchases — 5 (13.2%)
Campaign Results
| Campaign | Status | Impr | Purchases | Cost/Purchase | On-FB Leads | CPL | Spent |
|---|---|---|---|---|---|---|---|
| Lead Campaign | Sales vs Informative | Top 14 States | Active | 6,611 | 5 | $100.74 | 33 | $15.26 | $503.69 |
| Total | 8,266 | 5 | $105.22 | 33 | $15.94 | $526.08 |
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Social Media Overview
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Published Social Media Overview